Walk In Interview For Google Ads Senior Executive

Job Description

Roles and Responsibilities

We are looking for a Motivated and result-driven Google ads Marketer to join our team! As a Google ads Sr. Executive, you will be responsible for -

• End to end campaign management (From forecasting to executing, monitoring, evaluating and optimizing campaign performance to generate maximum leads)
• Creation Of Effective and Efficient Google Ad Strategies
• Creating, Launching and Managing Various PPC Ad Campaigns
• Conducts Keyword Research to Make a List of Keywords (Broad, Phrase Match, Exact Match) Phrases to Bid On.
• Write attractive and concise copy for adverts
• Manage Budget and Make Best Strategies for Effective Bidding to Make Maximum ROI.
• Perform AB Testing by Creating Different Ad Copies with Different Headlines, landing pages and other available options.
• Manages Bids and Create Campaign Strategies
• Suggest And Finalize Attractive and Relevant Landing Pages for Google Ads.
• Research and analyse competitor advertising links and strategize the best plan ahead for the business
• KPI Tracking to Monitor Performance
• Manages Your Bids and Create Campaign Strategies
• Improve quality score of the search ad keywords for better performance.
• Make Plans for Audience Targeting
• Measure and report performance of all marketing campaigns, and assess against goals.
• Checking And Monitoring Existing Ad Campaigns and Making Recommendations on How to Optimize and Update Them.
• Setup shopping campaigns and optimize for best ROAS.
• Setup Google merchant centre and feed for product/ shopping ads.
• Preparing And Producing Detailed Analysis and Reports of Ad Campaigns and Presenting Them with the manager and team.
• Analysing The Latest Marketing Trends and Optimize Ad Campaigns According to That
• Making Suggestions for Creative Ad Campaigns and Templates.

Desired Candidate Profile

• Proven experience as a PPC executive in any company.
• Experience in data analysis and reporting.
• Working knowledge of analytics tools (Google Analytics, Google tag manager, Google merchant centre, etc.)
• Proficient in MS Office (particularly Excel)
• Excellent communication skills
• Good understanding of keyword match types.
• Must know how to target the right audience on GDN sites and networks.
• Excellent writing skills for ad copy writing.
• Good knowledge of product/ shopping campaign setup and management.
• Hands on conversion tracking setup using Google tag manager and most used CMS websites.
• Google understanding of landing page designs.

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